Â
THE SILVER TSUNAMI BLUEPRINT
6% of homeowners 60+ are planning to sell this year.Â
That 6% represents more than half— 53%—of all sellers we’ll see.
Â
So the question isn’t “Is this a real opportunity?”
It’s “Do I have a system built for it?”
Â
Because without a system tailored to this seller—their pace, their priorities, their decision-making process—you’re making an already challenging market even harder.
Â
Here’s what makes this group different:
- They sell by choice, not necessity.
- They’re motivated by protecting what they’ve built — not chasing a quick win.
- They need to see the full picture before they’ll take the first step.
This blueprint is designed to help you meet these sellers where they are—with clarity, empathy, and strategy.
Â
You’ll find:
- Text scripts, email campaigns, direct mail templates, and social shareables
- Messaging frameworks designed to earn trust, not create pressure
- Multiple ways to connect—so you can market to this audience your way
Â
You’ll learn how to:
- Personalize your marketing without starting from scratch
- Know what to say and how to earn trust early
- Run campaigns that guide—not push—the conversation forward
The opportunity is real — but only if you have the ability to adapt, and a system built to start more conversations, book more appointments, and win more listings. Let’s dive in.
Â
Text Message:
Silver Tsunami: Prospecting Script
Hi Tom,
I know you’re not expecting this but I thought you’d find it interesting.
I just helped one of my clients buy and sell their house, and their housing costs dropped by $2,300/month (42%).
Out of curiosity, if you were to make a move, what would you want your all-in monthly costs to stay under?
Downsizing Postcard
Silver Tsunami Magic Buyer Letter
Silver Tsunami Success Story Letter
IG Post
Silver Tsunami: 5 Best Neighborhoods
IG Post
Silver Tsunami:Â Market Survey
Silver Tsunami Home Improvement Letter
Silver Tsunami Seller Seminar Invitation
Â
Email:
Post Seller Seminar Follow-Up
Subject:
Great to see you at the seminar 🙏
Body:Â
Dear [First Name],
Thank you again for joining us at our recent seminar.
There’s a lot that goes into selling a home — and as you saw firsthand, taxes are just one piece of the bigger picture. Timing, pricing, negotiations… it’s all connected, and the choices you make early on can have a bigger impact than most people realize.
The good news is, by getting informed now, you’re already a step ahead. When the time comes to make decisions, you’ll be in a stronger position — with more options, more clarity, and a lot less second-guessing.
If questions come up or you just want to talk through what next steps could look like, I’m always happy to be a resource.
Wishing you all the best,
[Your Name]
Email:
The Anti-Fear Campaign (Rising Market)
Subject:
It's not 2008.
Body:
“The housing market is crashing.”
“It’s 2008 all over again.”
You’ve probably read these headlines.
And—while no one has a crystal ball—here’s what some of the largest financial institutions are actually forecasting:
JPMorgan Chase: +3% home price growth
Bank of America: +2% growth
Wells Fargo: +4.9% growth
Fannie Mae: +3.5%, with mortgage rates easing to the low/mid 6% range
Mortgage Bankers Association: +1.3%, with rates expected to continue easing
Which—despite the headlines—isn’t exactly a crash.
Most forecasts point to modest price growth and slightly lower rates.
Yes, the market is shifting. But it’s not unraveling.
I hope this brings a bit more clarity. And if you have questions, I’m here.
P.S. If you’re trying to make sense of what this means for you—your home, your timing, your next steps—I’m always here to help talk it through. Just reply to this email.
Email:
The Anti-Fear Campaign (Declining Market)
Subject:
It's not 2008.
Body:
“The housing market is crashing.”
“It’s 2008 all over again.”
You’ve probably read these headlines.
And yes—in some areas, prices have come down.
But that doesn’t tell the whole story.
If you’ve owned your home for 20 or 30 years, you’re not just looking at where the market is today.
You’re looking at everything you've built over decades—the equity, the appreciation, the stability. A short-term dip doesn’t undo that.
You’re not losing. You’re preserving value—even in a changing market.
And that context matters.
So while the market may be shifting, that doesn’t erase the equity you’ve built — or take away the options you still have.
If you have any questions, I’m here.
P.S. If you’re trying to make sense of what this means for you—your home, your timing, your next steps—I’m always here to help talk it through. Just reply to this email.
